The journey began with a series of questions we couldn’t answer: Why do so many people seem to know so little about China? What is it about China that intrigues us, and captures our imaginations? And, with all that’s been written and said about it, why is China still so misperceived and misunderstood? This was the genesis of the China Simplified project.
China Simplified explores and demystifies the country and its people for the rest of the world. By shifting our collective attention beyond the 1% (hot-button issues in the mass media) to the other 99% (relevant conversations about history, language, business, and more), we hope to raise cultural awareness and increase mutual understanding.
“It is not a daily increase, but a daily decrease.
Hack away at the inessentials.”
− Bruce Lee 李小龙
Behind The Scenes
In New York City this week, Stew participated in BookExpo America and the China Global Market Forum, connecting publishing professionals and content providers to discuss Chinese media developments and emerging…
Team Simplified
Stewart Lee Beck
李渡
Stew has conducted business in China since the early 1990s and finds its people and culture endlessly fascinating.
Sun Zhumin
孙祝旻
Zhumin is a producer with Grassroots Productions who enjoys sharing the many compelling tales of Chinese history and culture.
Yang Kanzhen
杨侃真
Kanzhen is an elder twin and veteran graphic designer with a talent for simplifying the complicated and complicating the simple.
Chua Liwei
蔡丽薇
Li Wei specializes in platform development and social media. She loves shoes and hates butterflies.
Zhang Jiayi
张家弋
Jiayi is an acclaimed director with an affection for the diverse culinary flavors of his native Sichuan province.
Katie Lu
卢海妍
Katie runs PITT Services, a translation and language training company, teaching hundreds of foreigners to speak Mandarin.
What China Insiders Are Saying
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“China Simplified does an excellent job demystifying what can often feel like an impenetrable place.”
Dan Washburn
Chief Content Officer, Asia Society -
“I love China Simplified. What I would have given for this no-nonsense, elegantly simple advice on China when I was there.”
Louise Ardagh
General Manager Business Development Retail at Bankwest
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“China Simplified takes seemingly intimidating and incomprehensible pieces of Chinese culture and makes them easy and fun.”
Joe Tatelbaum
former Vice President Li & Fung, China resident since 1982 -
“China Simplified is by no means a dumbing-down of China, it is a delightfully insightful speeding up of a topic everyone should know something about.”
Andrew Ballen
CEO/Founder at AVD Digital Media
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“China Simplified is funny, informative and provides insights on a diverse range of topics on the Chinese language, history, culture and much more!”
Ashley Ng
Manager, Asia strategy, Brisbane Marketing -
“China Simplified makes people feel like an Old China Hand in a flash!”
Rudi Messner
CEO, Cedar Essentials
Contact Us
Have a China question for us? Want to share something fun? Looking to collaborate?